"sustainablity without compromise'

yeah. 'cause, you know, god forbid we have to compromise in anyway to make the earth sustainable. we still want to drive our SUVs and have individually packaged bacon and pump pollutants into the are practically unchecked. WE WILL NOT COMPROMISE. give us excess, and only excess. if we can have excess and still be enviornmentally friendly, well, then, okay, i guess we'll be environmentally friendly, yay, look at us we're so responsible and environmentally friendly...

this rant brought to you by deep lake cooling (instead of air conditioning, it's actually a really good idea, and i have no problem with it at all, i think it's great) from enwave.

enwave, who's catch phrase on toronto deep lake cooling projects seems to be "sustainability without compromise."



p.s. i really am not an activist. i would love to be, i would love to have that motivation, dedication, passion and all that stuff. but, well, i don't. this particular set of words in big letters along bay street just caught my ire this morning for some reason. seems to encasulate part of what might be wrong with our society.